This now needs to be installed into the global header of your website so it fires on all pages. Your uniq ue number will be wh ere 111111111111 is twice in the example below. Once generated, select Install the Base code. The easiest way if you are using WordPress is to use a plugin, if not you will have to install it manually.Įither way, we need to first generate the tag.įrom the Top left menu within Pinterest, select Ads and then Conversions. If you are selling a product though, you will want to know how to work out the cost to sell the product and then you can work if the Campaign is worth the cost. Therefore, for example, if you spend $50 on your Traffic campaign and you get 500 clicks, you can see from your analytics the cost was 10 cents per click. You track on your landing page how many people have clicked your pin and gone through to your landing page. We can them measure the Cost per click (CPC), or eCPC for e xample, for a Traffic campaign.
Sign up, The user signed up to your list.Page Visit, The user clicked through to your landing page.
Add to Cart, The user added merchandise to the cart. The Event Tag differs by what action we are tracking.Ĭheckout, this tells us the user has bought something. We will then also install a second code called an Event Tag. This is used by Pinterest to identify us. To do that, we are going to install a piece of code on the webpage we are directing traffic to called Base Code which is installed in the Header tag of your webpage. In order to figure out what is working and what is not, we need the ability to track the different aspects of the Campaign. Traffic and conversion however is charged by CTR (Click through rate) and is $0.10 – $1.50 per engagement. If you are interested, it is a per impression model with no guarantee of interaction and normally costs $2 – 5 USD per 1000 impressions. There are currently 6 different Campaigns.Īwareness, Traffic, App Install, Shopping, Conversion and Video view.įor the purpose of this course we will concentrate on Traffic and Conversion although shopping is easy to set up once you know how to set up conversion.īrand awareness is the preserve of larger Companies with deep pockets who are lightly to be using brand awareness hence I won't cover it. During the setup of each Ad group you will assign 1 or more pin and then through testing decide which pins you will keep. This is where you figure out what aspects are working, and tweak each ad group so it performs profitably.ģ ) Lastly, the pins themselves. Here you will decide the criteria for a group of different pins where you specify one or more different criteria, demographics, gender, product (if advertising more than one), platform ( iphone, ipad, desktop, android etc.,) and also assign a budget and different pins.
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